Cookies, Ads & Emails Policy

Effective Date: March 1, 2025

Last Updated: July 1, 2026

PRO XPLOSION is committed to transparency about how we use cookies, advertising technologies, and email communications on our website https://www.pro-xplosion.com(the "Site").

This policy works alongside our Privacy Policy. Unless defined here, terms have the same meaning as in our Privacy Policy.

Part A: Cookie Policy

1. What Are Cookies?

Cookies are small text files placed on your device (computer, tablet, smartphone) when you visit a website. They help the Site remember your actions and preferences over time, so you don't have to re-enter them every time you return.

2. Types of Cookies We Use

3. Third-Party Cookies & Services

We work with trusted partners who may place their own cookies on your device:

• Google Analytics – Website usage analysis

• Google Ads – Conversion tracking and remarketing

• LinkedIn Insight Tag – B2B audience targeting and campaign measurement

• Facebook/Meta Pixel – Ad optimization and retargeting (if applicable)

• YouTube / Vimeo – Embedded video playback statistics

Each third party has its own privacy policy governing their use of data. We encourage you to review them.

4. Cookie Consent & Management

For Users in the EEA, UK, Switzerland, and Brazil:

Upon your first visit to our Site, a cookie consent banner will appear asking you to accept or reject non-essential cookies. Your choice is recorded and respected. You may change your preferences at any time by clicking the "Cookie Settings" link in the footer of our Site.

For All Other Users (including China & US):

By continuing to browse our Site, you consent to the placement of cookies as described in this policy. You may still disable cookies via your browser settings.

Browser-Level Control:

Most browsers allow you to control cookies through their settings:

• Chrome: Settings → Privacy and Security → Cookies and other site data

• Firefox: Options → Privacy & Security → Cookies and Site Data

• Safari: Preferences → Privacy → Block cookies

• Edge: Settings → Site permissions → Cookies and site data

⚠️ Note: Disabling strictly necessary cookies may prevent certain parts of our Site from functioning properly, including inquiry form submission.

5. Do Not Track (DNT)

Our Site does not currently respond to "Do Not Track" signals from browsers. However, we respect your cookie choices made via our consent banner.

Part B: Advertising & Retargeting Policy

6. How We Use Advertising

We use online advertising to reach professional buyers in the fireworks, entertainment, and event industries. Our advertising practices include:

• Search Engine Ads: Paid listings on Google, Bing, and Baidu (for Chinese market)

• Social Media Ads: Sponsored posts on LinkedIn, Facebook, Instagram, and YouTube

• Retargeting / Remarketing: Showing ads about our products to users who have previously visited our Site but did not complete an inquiry

7. Data Collected for Advertising

When you interact with our ads or visit our Site after clicking an ad, we may receive:

• Whether you clicked an ad

• Pages you visited after clicking

• Approximate geographic location (city/country level)

• Device type and browser information

• Time of interaction

This data is aggregated and anonymized wherever possible. We do not combine advertising data with personally identifiable information (like your name or email) without your explicit consent.

8. Opting Out of Personalized Advertising

You can limit personalized advertising through:

• Google Ads Settings: https://adssettings.google.com

• Your Online Choices (EU): https://www.youronlinechoices.eu

• Network Advertising Initiative (US): https://optout.networkadvertising.org

• LinkedIn Ad Preferences: Settings → Data Privacy → Ad preferences

• Facebook Ad Preferences: Settings → Ads → Ad settings

Opting out of personalized ads does not mean you will stop seeing ads altogether — they will simply be less relevant to your interests.

Part C: Email Communications Policy

9. What Emails We Send

We send the following types of emails:

10. Lawful Basis for Sending Emails

• Transactional emails: Sent based on contractual necessity or pre-contractual steps (GDPR Art. 6(1)(b))

• Marketing emails: Sent only with your prior explicit consent (GDPR Art. 6(1)(a)), except where permitted under soft opt-in rules for existing customers

• China-specific compliance: Marketing emails sent to recipients in mainland China comply with China's Anti-Spam Law (《通信短信息服务管理规定》), requiring clear identification of sender and opt-out mechanism

11. How We Collect Email Addresses

We collect your email address only when you:

• Submit an inquiry or request a quote via our Site

• Register for a webinar, trade show, or event

• Subscribe to our newsletter explicitly

• Provide your business card at a trade fair (with verbal or written consent)

We never purchase email lists or scrape addresses from third-party sources.

12. Email Content & Tracking

Our marketing emails may contain:

• Tracking pixels (tiny invisible images) that tell us whether you opened the email and which links you clicked

• UTM parameters in links to help us understand which campaigns drive engagement

This helps us measure campaign effectiveness and tailor future communications. If you object to this tracking, please disable image loading in your email client or unsubscribe.

13. Unsubscribe & Opt-Out

Every marketing email we send contains a one-click unsubscribe link at the bottom. You can also opt out at any time by:

• 📧 Emailing us directly: info@pro-xplosion.com

• 🌐 Using the preference center link in any email footer

Processing time: Unsubscriptions are processed within 48 hours. Transactional emails (order confirmations, replies to your inquiries) will continue as necessary — if you wish to stop all communication, please contact us separately.

14. Data Retention for Email Marketing

• Active subscribers: Retained until you unsubscribe or for 24 months of inactivity (no opens/clicks)

• Unsubscribed addresses: Kept on a suppression list permanently to ensure we do not accidentally re-add you

Part D: Your Choices & Contact

15. Summary of Your Controls

16. Questions & Requests

If you have any concerns about how we use cookies, ads, or email data, please contact:

PRO XPLOSION – Liuyang Pro Xplosion Fireworks Co., Ltd.

📧 privacy@pro-xplosion.com

📍 No.14, ShuiAn Shang St, Liuyang, Hunan, China

🌐 https://www.pro-xplosion.com

We Don't Build Fireworks. We Create Experiences. — And we respect your digital space.